Meet Jenn
Welcome!
Hi, I’m Jenn — a published cookbook author, busy mom of three, and the creator of Veggie Inspired. Since 2013, I’ve been sharing easy, flavorful plant-based recipes designed for real kitchens and real schedules. My mission is simple: to show you that eating more plants can be delicious, approachable, and something the whole family will actually enjoy.

as featured in:

By the Numbers
4 Published Cookbooks | 10+ Years of Plant-Based Cooking | 300+ Recipes on the Blog
My Story
I didn’t grow up eating a plant-based diet — far from it. When my son was a newborn, I stumbled across Alicia Silverstone’s The Kind Diet at the library. On a whim, I checked it out. I read it cover to cover that same day and vowed to never drink dairy milk again.
From there, my curiosity about plant-based eating grew with every passing week. I slowly started swapping out animal products, adding more greens and beans to our plates, and learning what it really means to build a satisfying, nourishing meal without meat. I’ve always been a veggie lover, so it wasn’t a huge leap — but it did take a whole new way of thinking about what dinner should look like.
When my kids started eating solid foods, I was determined to feed them nutritious, whole food options from the very beginning. I made almost all of their baby food from scratch and loved every minute of it. As they grew, I tried to keep them away from the typical processed “kid food” and just fed them what we were eating — in smaller, softer portions when needed.
Fast forward to today: I have one kid who eats everything and makes genuinely healthy choices on her own, one who could happily live on snacks (sweet or savory, doesn’t matter), and one who would survive entirely on bagels, rice, and plain noodles if I let her. So yes — I get it. Feeding a family with different tastes, picky eaters, and zero time to spare is hard. That’s exactly why I’m here.
Why I Started This Blog
Veggie Inspired started as a personal challenge — I wanted to document 30 days of whole foods, plant-based eating and share it with anyone who was curious. What I didn’t expect was that people would actually start making the recipes. When the challenge was over, I kept writing. Over a decade later, I’m still here.
I initially called the blog Veggie Inspired Journey — because I believe that health isn’t something you achieve once and then forget about. It’s a lifelong journey. I’ve since dropped the “Journey” (mostly because it was a mouthful), but the spirit behind it hasn’t changed.
I welcome everyone here, no matter where you are in your own journey. Whether you’re fully plant-based, vegan-curious, or just trying to sneak more vegetables onto your family’s plates — there’s no judgment. Just good food.
Reader Favorites
Not sure what recipes to try first? Here are my top suggestions for recipes that have proven to be favorites with my readers, too. Enjoy!

Butternut Squash Mac and Cheese
“I never comment on recipes. In fact, this is my very first time. I wanted to let you know that I tried this recipe tonight & it has changed everything for me. I am lactose intolerant but I love mac and cheese and usually fight through the discomfort and pain that follows indulging in it. After this, I will likely never go back. Thank you so much for sharing – I will definitely be making this on the regular.” ~Risika
Veggie Cream Cheese
“This is excellent! I cannot tell the difference between this and dairy cream cheese spread. I now make it regularly. The whole family loves it. Thank you for posting this recipe.” ~Terry
“I made this this week and it is AMAZING. I have made plenty of vegan cream cheeses before, but this one definitely takes the cake. So goooood.” ~Shohreh


Cinnamon Chickpea Blondies
“We absolutely LOVE these! Such a great snack or healthy breakfast on the go. Thank you!” ~Sam
“Yum, yum, YUM! I made these twice last weekend and as soon as I hit ‘post’ I’m going to make another batch.” ~Sarah
“OBSESSED! This recipe is awesome.” ~Stephani
Vegan Chickpea Salad
“Have made this several times and it is always a huge hit (even with my non-vegan extended family)!!” ~Valerie
“Best chickpea salad I have ever tasted! Thank you!” ~Sheri
“My vegan daughter, who worked at a well known vegan restaurant in Los Angeles and has eaten at 100’s of vegan restaurants all over the world, said this is the best vegan chicken salad she has ever had.” ~Tammy

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A Little More About Me
When I’m not in the kitchen, you can find me cheering on the St. Louis Cardinals (yes, in the Chicago area — I know, I know), watching Hallmark movies, screaming on roller coasters, or sneaking chocolate after the kids are in bed.
A few more things you should know about me:
- I graduated from The University of Iowa with a degree in Marketing.
- My favorite season is Fall, and I’ll take winter over summer any day.
- Favorite food: soup. Always soup.
- Favorite ingredient: cauliflower — it’s endlessly versatile.
- I appeared on CBS’ The Doctors to share one of my most popular recipes. (Mac and cheese, obviously.)
Let’s Connect
I’d love to hear from you! Find me on Facebook, Instagram, and Pinterest. If you make one of my recipes, tag me at @veggie_inspired — I genuinely love seeing your remakes.
Have a business inquiry? Visit my Work With Me page.
Want to shop my favorite kitchen tools and pantry staples? Browse my Amazon storefront.








